Wednesday, April 17, 2024

What you need to know before using eBay for e-commerce

With 132 million active buyers globally across 190 markets, eBay is a mighty sales channel. There are also 2 billion live listings on eBay, which means you need to know your way around the platform to stand out. In this blog, we’ll help you get started, covering:
•    How eBay works for e-commerce
•    The advantages of eBay
•    The disadvantages of eBay.


How eBay works for e-commerce

When it comes to online sales channels, eBay is certainly worth looking into. Second in size only to Amazon, eBay connects businesses to consumers worldwide. If you’re a business, it’s fairly easy to set your account up, too with a three-step process that starts with creating your seller account, setting your account policies and uploading your inventory.

As far as third-party sellers go, it’s a great starting point if this is new to you. But there are things that you’ll need to bear in mind to keep your seller profile in good working order.


The advantages of eBay

As far as online marketplaces go, eBay is extremely easy to get started with. A raft of support materials, templates and guides walk you through the process so you can create a professional and attractive seller profile and listings.

eBay also has a number of integrated tools that streamline the process for e-commerce businesses. In summary, there are many reasons to set up your account including:

Access to an active global market of consumers.


The disadvantages of eBay

Like any sales channel, you also need to be aware of potential disadvantages as a seller, so you can work around them and display your brand to the best advantage. As it’s a global market, you also need to be set up to ship efficiently across the world. Any disputes or negative feedback with this can damage your brand’s profile.

Once you’ve opened your account, you’ll automatically get assigned a Standard level, with the opportunity to climb the ‘rankings’ if you like, to gain Top Seller status. Here’s a breakdown of things to watch for when starting:


Key takeaways

eBay is a powerful sales channel to harness as an e-commerce business. But you also need the right e-commerce fulfilment to maintain a healthy profile on the platform. To see how InterSend can help you scale up on eBay, contact us now.

Keep in touch
Enter your email below for InterSend updates and relevant industry news.
You can easily unsubscribe at any time. Click here for our privacy policy.