The growth of eCommerce has been nothing short of explosive, and it’s showing no signs of slowing down.

 

• eCommerce sales are projected to reach $7.4 trillion by 2025, and will surpass $8 trillion by 2027 [1].
• As of 2025, 33% of the world’s population shops online [2].
• There is a total of around 28 million eCommerce stores globally [2].

 

So, what does this mean for businesses?  More opportunity, but also more pressure. To stay competitive, businesses must work to meet the expectations of shoppers by staying ahead of the game.

 

In 2025, shoppers demand fast, transparent, and eco-conscious fulfilment. They want their items delivered quickly, with real-time updates and sustainable packaging, and they’re more likely to return to brands that meet these expectations.

 

Let’s explore 7 eCommerce trends within fulfilment that can help you do just that:

 

1. Hyper-Personalised Fulfilment Experiences

Customers love a personal touch that makes them feel special. From customised packaging to tailored delivery options and surprise product inserts, brands that go the extra mile will win customer loyalty.

 

2. Same-Day & On-Demand eCommerce Shipping Becomes the Norm

The Amazon effect continues. With logistics technology evolving rapidly, same-day and even 2-hour delivery windows are becoming standard in urban areas. Third-party logistics (3PL) providers are expanding their micro-fulfilment centres to meet demand.

 

3. Sustainable eCommerce Fulfilment Is No Longer Optional

Eco-conscious consumers are now making buying decisions based on sustainability, and this extends to fulfilment. In 2025, expect more brands to embrace carbon-neutral delivery, plastic-free packaging, and eco-friendly materials as core parts of their eCommerce logistics strategy.

Did you know? InterSend already offers sustainable packaging and consolidated shipping options to reduce carbon emissions – take a look.

 

4. AI & Automation Power Fulfilment Efficiency

AI-driven logistics software and warehouse automation will be essential tools in 2025. From predictive demand forecasting to intelligent order routing and robotic picking systems, automation will help businesses reduce errors, increase speed, and cut costs.

Pro tip: Partnering with a tech-enabled 3PL like InterSend gives you access to these advancements without the upfront investment.

 

5. Flexible Fulfilment Models (Hybrid, BOPIS & More)

The lines between online and offline retail continue to blur. Consumers want flexibility, buy online, pick up in-store (BOPIS), ship-from-store, or hybrid delivery models. Fulfilment networks need to adapt to support omnichannel selling.

 

6. Transparent, Real-Time Tracking Is Expected

Today’s consumers want real-time visibility over their order—from warehouse shelf to front door. In 2025, fulfilment providers will continue to improve tracking systems and communication touchpoints throughout the delivery journey.

 

7. Returns Management Is Part of the Experience

Returns are part of the customer journey. Seamless, friction-free returns are critical to customer satisfaction. In 2025, expect brands to treat returns logistics with the same focus as delivery.

 

Why Partner With InterSend

 

As a trusted eCommerce fulfilment partner, InterSend helps businesses meet and exceed customer demands, offering fast and reliable delivery, sustainable packaging options, and advanced tracking systems that keep your customers informed every step of the way.